Awesome Alert: Needs You!

Gina Duffy may be one of the coolest chicks I’ve ever met. For years she did the advertising/marketing thing (very well). Now she’s applying her talents to her real passion: the intersection of action sports, fashion and female athlete empowerment.

Gina is the founder of, a company that’s part signature apparel brand and part advocate for female athletes devoted to action and adventure sports — an area where they’ve been underrepresented for far too long.

For another few weeks you can help fuel their crowdfund campaign to take to the next level. Not only does your contribution help support females in action sports, the backer perks are unusually sick. Be cool and donate here.

I love the spirit of the brand and their Ambassadors — girls and women who tear it up on a daily basis without batting an eye, whether that’s wake boarding, wake surfing, snow boarding or more. Look for more about Gina and the Power of She movement in a future issue of Athletish. But in the meantime, check out the story and support your sisters in sports!